Dick Marsh identified the following problem areas Jibsheet problems
Only ~130 of 330 members click to download Jibsheet each, month — poor outreach
Event Fliers not consistently provided by Fleets — uneven coverage of events
Lack of member-authored articles — lack of items of interest to spur growth of readership
Mainsheet problems
Event articles in Mainsheet - not current. After-event articles often published too late to get high interest
Lack of member-authored articles — lack of items of interest to spur growth of readership
Other Observations
Need more informative content than Jibsheet
Need more currency than Mainsheet
The "sweet spot" for Corinthians membership begins at about Age 50 when potential members have become more mature, settled in life, have the time and resources to devote to sailing and cruising.
These considerations should shape our Communications Program
Committee Members: Please add your ideas and comments below about topics covered by this page for other Members to evaluate / build upon.
